Our Story

Our Story

Our Story OUR STORY (in a nutshell) In 2004, the two of us (Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends) stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two...

Our Story

OUR STORY (in a nutshell) In 2004, the two of us (Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends) stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two different...
John Durkota

John Durkota

I very much like the idea that there is scientific grounding for the coaching approaches in the class. The neuroscience is simply fascinating on its own. Very grateful for the grounding in it. And appreciate being able to explain it to people in a coaching context. I...
KK Pall

KK Pall

This program has had a profound impact on both my personal and professional life. I am able to offer a plethora of new tools to my practice as a coach and to help cascade the wisdom of the brain to my clients. I have also, in turn, gained a better understanding of...
Eugenia Tan

Eugenia Tan

Oh wow, where do I even begin to talk about the impact of this course? This program has given me a new language, a language of neuroscience that helps me make sense of the “bad juju” my clients are dealing with. It is like watching a foreign film and...
Natalie Stuart

Natalie Stuart

This certification deepened my understanding of how our brains work and the profound impact of consciousness on our personal and professional lives. It equipped me with cutting-edge tools and insights to help my clients harness the power of neuroscience and achieve...