Under The Hood

Our Story

Our Story

OUR STORY (in a nutshell) In 2004, the two of us (Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends) stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two different...

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Our Story

OUR STORY (in a nutshell) In 2004, the two of us (Ann Betz and Ursula Pottinga, professional coaches, leadership trainers, and dear friends) stumbled across a basic theory of human effectiveness and existence: the idea that we are always operating out of two different...

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John Durkota

John Durkota

I very much like the idea that there is scientific grounding for the coaching approaches in the class. The neuroscience is simply fascinating on its own. Very grateful for the grounding in it. And appreciate being able to explain it to people in a coaching context. I...

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KK Pall

KK Pall

This program has had a profound impact on both my personal and professional life. I am able to offer a plethora of new tools to my practice as a coach and to help cascade the wisdom of the brain to my clients. I have also, in turn, gained a better understanding of...

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Eugenia Tan

Eugenia Tan

Oh wow, where do I even begin to talk about the impact of this course? This program has given me a new language, a language of neuroscience that helps me make sense of the "bad juju" my clients are dealing with. It is like watching a foreign film and suddenly having...

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Credentials Matter

Credentials Matter

There have always been people in the coaching world who simply called themselves coaches with no training or legitimate credential, but as coaching becomes more widespread and well known, we’re seeing more and more manipulative charlatans in our profession. Their impact ranges from ineffective support to outright abuse and damage. In this episode, Ann and Ursula discuss why educating the public about legitimate coaching is so important and what else legitimate coaching profession needs to do. And of course, some neuroscience to support it all!

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Makeup Studio

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